The Web is about helping customers do what THEY want.

The title above is probably clear to many, and yet I often read about, and meet many people involved in the web who often always seem to forget what we are here to do in web land.

Many get bogged down in "but that's they way we've always done it" (as if were destined for some eternal 1995 design groundhog day for the rest of our lives), to those who clearly just have their own personal vision or end game on the radar, and cant. seem.to.break.free. from their background, baggage and reality that what they are driving is all about them, and not the user of your web site...

From the always insightful Gerry McGovern:

I believe I am part of a new generation of consumers. Think of us as intelligent strangers. We no longer trust most brands anymore because they don’t deserve our trust. We are the ‘search, compare and verify’ crowd, and our numbers are growing. We are the reason the Web is such a success.

The Web is the customer

Enough said. (click the titles post to read his full article)