I pity the fool who thinks web site 'bling' will equate to 'ka-ching'...Clicking the title of this post reveals an old article from Gerry McGovern that’s still incredibly valid, and apart from changing the word 'ugly' to 'plain' I have to agree with him wholeheartedly.
Of all the sites I visit in a day, that I see, hear about or are in the most popular web wise, the truly very pretty sites, ain't high on the list for most users. Instead Google, Gmail, Ebay, Flickr, Facebook, YouTube, Craigs list, and Delicious are all some of the worlds busiest sites, and all are incredibly functional and useful, and that’s exactly why they have been a huge success. These sites have understood who the web is for, and have remained at their core, minimal, simple, and plain in design.
Why? Because yet again its not about your designer, it's about your user, that little person who y'know pays the bills? Function, usability, content, and then by all means some eye candy, but truly less is more on the web. Even less on Mobile.
I'd say the sites I mention, are all actually very pretty on the eye, but then I've been told in the past that the perspective and focus on end users and simplifying pages, equates to somehow "dumbing them down."
I'll stick with my perspective and the sites that seem to be getting the traffic, and the point of who the web is for.
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