Good article on mashable showing how the free Wi-Fi Starbucks offered in the USA to everyone recently, was a very clever move. And one that dives them deeper in to the hearts and emotions of those that love their brand and products.
So free or subsidised Wi-Fi. That's already a huge 'WIN' for their customers, and already winning huge brownie points from that alone. However when you witness and read the layers they can glean from this, and the depth of engagement it can give it out, all other issues and concerns fall to the side.
Hopefully others will catch on much more.
Customer experience WIN yet again for the Seattle grown coffee shop.
So free or subsidised Wi-Fi. That's already a huge 'WIN' for their customers, and already winning huge brownie points from that alone. However when you witness and read the layers they can glean from this, and the depth of engagement it can give it out, all other issues and concerns fall to the side.
Hopefully others will catch on much more.
Customer experience WIN yet again for the Seattle grown coffee shop.
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