12/05/2011 - By Stephen Scott

The things you do with your phone in 2011...

Media_httpstgsmarenac_bdhfv

15,000 respondents x 6 continents = oodles of fascinating data!

  • 78.6% use their web browser daily (I’m 100% - when possible {damn you Vodafone!}) 
  • Males like to watch online videos (well derrrrrr) 
  • 25-32 year olds use the phone as a map more than any other age group 
  • 88% of those surveyed have a Wi-Fi enabled handset 
  • South Americans love to share photos and videos 
  • 18-24 year olds mostly ignore podcasts (really?) 
  • Africans make more daily phone calls 
  • 80% of females text daily 
  • Europeans couldn’t be bothered with GPS or digital maps 
  • Audio books are not very popular with people over 50 - but they love their RSS feeds 
  • North Americans can’t get enough of music recognition programs 
  • 80% of Oceanians use social networks - where making a call is the 5th most popular feature (!) 
  • Asians love new apps and playing games 
  • 33-41 year olds send / receive the most email messages (again, derrrrr) 
  • It’s nice to know that lots of other smartphone users use their phone as a flashlight too!

Thank to my brother from another mother darth ambiguous for the share, who you should follow cos he's rather swish.

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