7-Up gets a rebranding. No Cool Spot or Fido Dido in sight.

via adbrandetc.com

7-Up got a makeover in the last few months which I missed and it's looking good. Beautiful logo design, and am not missing the angled 7 of old.

Apparently no rebranding happening in the USA which is odd, being the giant soda guzzlers the market is, but it turns out in the USA the brand is owned by Dr.Pepper Snapple Group, and all over the rest of the world we have Pepsico owning it. Kinda daft for such a large brand to not unite. However, the USA are getting retro 70's and 80's designs of 7-Up with 'real sugar' flashed across the product.

Wow. Sugar just became 'retro'...

Check out the beautiful vintage artwork in the sites history section.

The new brand still shows the iconic red dot, and new yellow and old green for lemon and lime. It's one thats always been very iconic to me, and was a favourite drink of mine as a kid and this is a really nice fresh brand update that really works.

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