Android handsets now account for 30% of Australian smart phone sales to iPhone’s 40%. (IDC survey) So the divide is becoming less and less, and competition is a very good thing for consumers and customers. The screen shot above shows the dual options business are now taking as having iPhone only options, is beginning to offer a kind of 'older generation/not quite getting the mobile space' attitude.
Still, as I posted the other day, many businesses will choose to be i-Myopic for some time, but glad to see 'choice' finally becoming statistically a major factor.
Choice being a point I've stood firm on personally from my own preference, ( I see iTunes as a giant venus fly trap for consumers) but for some time also from a commercial perspective I wanted to ensure RMIT's brand was not able not fall in to the Apple only trap. (Or any other sole mobile vendor for that matter)
I wrote back in Aug 2009;
RMIT is keen to offer an experience that’s open to all, and not locked in to just one platform, device or provider.
Choice never goes out of fashion, and it still holds true today. So nice to see this article on the future of mobile being multi-platform which warms my mobile heart.
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