16/12/2011 - By Stephen Scott

Why Mobile Apps Must Die. Yes Really...

I use multiple mobile devices on Apple & Android, and believe really strongly in a fair and balanced approach for customer experience. Why? Because we have evolved (partially) from the design for one browser mentality, and why would we waste time going back to that awful closed thinking?

Mobile is at a huge evolutionary step, and in all aspects of life we have to deal with other fanboys such as the iMyopia possee. Depsite the huge growth of Android and the benefits of HTML 5. Both of which I do admit are more attractive because they are open to me, but in honesty, neither platforms are perfect.

Only web apps can bring the balance that is needed and ease the development issues for cross platforms, and dammit as a customer and being involved in mobile development, choice is bloody important!

Would you open a shoe shop and offer only one shoe, in one size?

I'm trying to bring the choice wherever I can, and from a work perspective was very proud that my team & I were able to offer this to our customers this year with RMIT University's first HTML5 mobile web app.

So where do we all go from here? Enter Scott Jenson, an ex Apple, and Google employee and mobile developer and strategist. A great talk and worth watching for his valuable and knowledgable insights in to the clutter of apps surrounding us, and I thnk only backs up what I and others have been saying which is...'choice'. Bring it!

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