via econsultancy.com
I always thought Apple were a little snooty in this department where they are almost too overly designed to show their commercial or social affiliations. Ping was an epic disaster which only made them be more turtle like in pulling their head in.
Given they have now lost the Smartphone dominance will they change? I don't think they have a choice, but they may have painted themselves in to a too cool for school corner to now venture out socially.
Going to be very interesting to see what they do.
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