I see it everyday. Stores and businesses proclaiming 'download our app!' but yet it excludes me and millions of others. And whilst small business have some weak form of excuse or ignorance of the market, large organisations are just losing customers by the day and have no clear mobile strategy. Take a look at the stats above which are only for Q1 2013.
Like it or like it not, choice and change are two words you need to learn and waken up to in the mobile and tablet space, but often some people in charge of mobile and tablet apps for large organisations let their feelings, preferences and misguided news, skewed infographics and agencies tell them differently.
You must have at least two platforms. Choice is needed as these are your customers! Gartner paints it very clearly;
Gartner has finished crunching the smartphone numbers for the first quarter of 2013, and the results are quite favorable for the Android regime. Beginning with worldwide smartphone sales by OS, Android accounted for 74.4% of smartphone units sold in Q1, a huge jump from the 56.9% it enjoyed in the same quarter a year ago. The closest competitor was Apple’s iOS, with the bitten fruit OS taking up just 18.2% of the sales compared to 22% a year ago.
25% growth in one year. So still not willing to change? Welcome to Doucheclub.
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