30% Of Mobile Shoppers Abandon Your Products Because Your Site Isn't Optomised For Their Devices...

Source

+SumAll  writes up an excellent five reasons to focus on mobile, but it was the 30% stat in this posts title that stuck out for me. If any other area was affecting your business or abandoning sales by 30%, most would have the problem fixed toot suite.

Yet for mobile, so many continue to drag their heels. Even some self proclaimed 'guru's', experts, large agencies and those who really should know better, STILL design for desktop 1st and give often zero or little after thought to mobile or mobile transactions.

With large e-commerce platforms whose names I will not mention, charging customers thousands a year, who still have no or pitiful experiences on mobile, I lay some blame. Even HTML emails are now topping 51% of their opens on mobile but I still see so many emails designed (and failing) as built for desktop.

It's stunning how slow people are to change, but 'Mobile 1st' needs to be the mantra, yet it feels like so few get this still, and it's similar to me trying to extol the virtues of Google+ for SEO/Social and YouTube for the best content experience for bands, as many just don't care or understand. One day they will, but for now it seems core 'digital' activities many reach for is pointless Facebook Likes, mentions on twitter (which so many can be spam or robots) and endlessly lavishing over desktop designs.

What is going on? Why are the majority chained to the desktop with blinkers on? Laziness I think plays a large part, as does mobile education, but also culture change has yet to happen for many organisations and countries, many of who are still stuck on XP and IE6 old school IT platforms. Mobile still doesn't even appear in many organisations strategy. It will do one day soon enough.

With many cores sites sharing that for the first time mobile is now more than 50% of their traffic, is it going to take the 60% or 70% mark before the majority get the wake up call? 2014 is still not going to change the landscape quick enough for me. However, another key statement from SumAll wraps this up nicely why mobile is so incredibly bloody vital for your business...

61% OF PEOPLE HAVE A BETTER OPINION OF BRANDS when they offer a good mobile experience.

Enough said.