Fakebook, Farcebook, Fraudbook. The Failed Quest For More Likes On Facebook & Why It's Hurting Your Brand.

I shared a post by +Veritasium back in January at the pointless waste of time Facebook has become. His excellent and scientific breakdown really helps point out the deep flaws this social network has.It's also why I also fell in love with +Google+  for it's superior quality of content and true engagement. Jealousy and some ignorant twits scoffed when launched and complained it was too quiet and "wasn't Facebook" (Um thankfully!).

Most never realised many are having private discussions on G+ and that's why some pages may seem to have no posts. Meanwhile Facebook has too many and has become an overcrowded mess of ads, spam, scammers and never getting seeing what YOU want, or what you want your customers to see. Unless you pay...

Last year, fed up with Facebook tactics I removed everything from my personal profile. My avatar, all details, access to my profile, all photos, several friends, in fact nothing exists but the bare bones minimum I need to have an account. I rarely accept friend requests as I just don't use Facebook personally page, nor do I want to. I can never see what I want to see and it's now beyond cluttered.

I have to use a Facebook account for many brand and work pages that I manage, so I can't delete my account, but damn I wish I could. (I've tried in the past-you can actually never really delete your account, it just goes inactive) However, the site itself is just becoming so close to pointless, especially for brands it's common knowldge and now also fraudulent as Veritasium's video points out below.



For a long time it's just been all about the quest for big numbers, and this strategic model just doesn't cut it any more in the new world of niche marketing, where less is being proven to be much, much more. You can probably blame my sex for the cause of all this anyway. We always seem to want bigger, no matter what it is. Bigger lens, bigger car, bigger...well...things.

It's just sad our measurements, opinions, customers and brands are still being driven by a dumb ass number we call 'likes'. So help spread the word and share this video.

Just don't ask anyone to Like it...


 
H/T to +Nicole Sargent for the share. Image: petapixel