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Author Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Very true words, especially whan it comes to digital transactions and social media. Currently there seems a glut of content all looking to strike the quality of 'dunk in the dark' or a 'dumb ways to die'. All keen underneath the message to get us to share, share, share.
Google think, is a truly stunning site of collected articles and authors that truly does what it says on the tin. Incredibly thought provoking articles on a variety of digital topics, which is currently showcasing the equally excellent Brian Solis. He brings his insights in an article 'Give Them Something to Talk About: Brian Solis on the Art of Engagement' and a very, very good read it is.
ZMOT and UMOT are now acronyms I will not forget, and how simple and well summed up it is for brands, when he ends;
"To get people to share more positive things, you have to first make sure they have a positive experience."
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